Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you use our site, and deliver personalised content and advertising.

Cookies We Use

Essential Cookies (Always Enabled)

These cookies are necessary for our website to function properly:

• Session Management: Keeps you logged in and maintains your shopping cart (if applicable)
• Security: Prevents fraud and protects against malicious attacks
• Consent Preferences: Remembers your cookie consent choices

Analytics Cookies (Opt-In)

We use Google Analytics to understand how visitors interact with our website:

• Provider: Google LLC (US)
• Purpose: Track page views, user behaviour, session duration, and device information
• Retention: 14 months
• Control: You can opt out via Cookie Settings or Google's opt-out browser extension

Marketing Cookies (Opt-In)

We use Google Ads conversion tracking and remarketing cookies:

• Provider: Google LLC (US)
• Purpose: Track conversions from ad clicks, show relevant ads, and measure campaign performance
• Retention: Typically 90 days (configurable by Google)
• Control: You can opt out via Cookie Settings or Google Ads preferences

Consent Mode v2

We implement Google Consent Mode v2, which respects your privacy choices:

• By default, all non-essential cookies are DENIED until you consent
• Essential cookies (security, functionality) remain enabled
• When you click "Accept All", we update consent to GRANTED for analytics and marketing
• Your choices are respected and stored in a cookie

How to Control Cookies

On Our Website: Use the Cookie Settings banner to enable or disable analytics and marketing cookies. Your preferences are saved in a cookie.

In Your Browser: Most browsers allow you to refuse cookies or alert you when they're being sent. You can also delete cookies from your device at any time.

Opt-Out Services:

• Google Analytics: Google Analytics Opt-Out Browser Add-On
• Google Ads: Google Ads Settings

Third-Party Cookies

The following third parties may place cookies on your device via our website:

• Google Analytics: Tracks website usage and visitor behaviour
• Google Ads: Tracks conversions and shows relevant advertising
• Google Maps: Embedded on our Contact page (functionality cookie)

GDPR & Data Transfers

Google Analytics and Google Ads are based in the United States. We have Data Processing Agreements in place with Google to ensure your data is protected. Google implements Standard Contractual Clauses and other safeguards for data transfers outside the EEA.

Questions or Complaints

For questions about our cookie policy, contact us at info@vitalvital.world or +44 20 3893 7542.

If you believe your privacy rights have been violated, you can lodge a complaint with the UK Information Commissioner's Office (ICO): www.ico.org.uk

Policy Updates

We may update this cookie policy at any time. Changes will be posted here with an updated date. Continued use of our website constitutes acceptance of any changes.